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Linda Springmann has taken on the role of vice president of onboard revenue at Holland America Line, a newly created position.

Springmann has more than 30 years of experience in the cruise industry across a variety of areas, including itinerary planning and product marketing for several destinations, such as Alaska Land+Sea programme.

Her most recent position at the liner was vice president of deployment and tour marketing.

With this appointment, she will engage with senior leaders to provide dedicated focus on the prioritised initiatives of the group related to revenue across its fleet of ships.