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Kristen Richter has been appointed vice president of revenue optimisation for the US for Radisson Hotel Group.

Prior to joining Radisson Hotel Group, Richter spent 11 years leading the global revenue management department for Wyndham Hotels & Resorts, where she oversaw all facets of revenue management. She has also held leadership positions at Hilton and Avis Budget Group.

In her new role, Richter will lead the US revenue optimisation team, which includes strategy, revenue optimisation services and revenue generation systems support. These teams play a critical role in driving and maximising revenue through defining strategic initiatives, executing programmes to increase market share performance and implementing revenue generation systems.