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Jay Pricher Jay Pricher

Best Western Hotels & Resorts Appoints Jay Pricher as General Counsel

Best Western Hotels & Resorts recently announced that it has appointed Jay Pricher as general counsel. Pricher joined the organisation in 2009 and previously served as vice president of legal. In his new role as general counsel, Pricher will provide counsel, leadership and guidance on all legal issues relating to Best Western Hotels & Resorts’ corporate environment and membership.

“Jay is a strategic leader who has a deep understanding of our unique organizational structure and the needs of our hoteliers,” said Larry Cuculic, CEO, Best Western Hotels & Resorts. “He has a proven track record of supporting our members and hoteliers across a variety of legal issues related to international operations, intellectual property matters and business litigation. I have great confidence that Jay will continue to deliver exceptional leadership as he takes on this expanded role.”

 Pricher will be responsible for setting and managing strategic direction, and providing guidance on corporate legal issues, to include board and governance matters. Additionally, he will offer advice and assistance to the board of directors and to the company’s membership regarding the company’s regulatory documents, and membership rights, duties and obligations.