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The Sanctuary, rendering The Sanctuary, rendering

New House in Desirable Shibuya, Tokyo Signed

Swire Hotels has announced a collaboration with Tokyu Corporation and Tokyu Department Store (together, Tokyu Group) and Catterton Real Estate (LCRE) for a new luxury hotel in Tokyo under The House Collective brand, as part of a prestigious mixed used development.

Set in the fashionable and vibrant neighbourhood of Shibuya, the as-yet unnamed House due for completion in fiscal year 2027 will be the first outside China for The House Collective; a notable milestone for the brand which marks the start of a new phase of expansion. 

 This new hotel also marks the ongoing commitment of the Swire Group in Japan as the firm had previous businesses dating back over 150 years with the opening of its office in Yokohama handling imports and exports. The firm gradually built a varied portfolio of businesses, and expanded its network with branch offices in Kobe, Tokyo and Nagoya. In 1959, Cathay Pacific Airways, one of Swire’s aviation businesses, inaugurated a service to Tokyo, making it the first foreign carrier to serve the city. The Swire Group’s marine and aviation businesses are its principal interests in Japan today.

 Each House is uniquely imagined and inspired by its location – from Beijing’s prominent art scene, Shanghai’s high fashion style, Chengdu’s tea and tranquility, to the bright lights of Hong Kong - with distinctive design, exceptional culinary experiences, and individualised hospitality to be found at each. By taking a people-first approach, The House Collective creates spaces and stays which are both inspiring and effortless, setting the brand apart and earning the Houses loyal fans world-wide. 

 For this new House, The House Collective will work with acclaimed developers Tokyu Group and LCRE, pooling their established market presence and understanding with The House Collective’s experience in operating world-class luxury hotels, to create a unique and exciting new destination. Standing for modernity, social vibrancy and luxury, the choice of Tokyu Group and LCRE as partners was a natural fit for The House Collective which puts elevated experiences, people, and places at its core. 

 Set on the site of the iconic Tokyu Department Store’s flagship store historically a stylish shopping hot spot for affluent locals and visitors to the city, the development sits at the edge of fashionable Shibuya. An area steeped in history and recognised around the world for its shopping and fashion, Shibuya is also becoming well-known as a thriving tech hub. A short walk from Shoto, one of Tokyo’s most prestigious and prosperous neighborhoods, the House will be a peaceful retreat from the bustling thrum of the city and offer high-end shopping from world-leading designer brands, art, culture, as well as elevated experiences within the wider luxury development.