Via the 'Things to do' pilot program, operators can now list their own website’s product booking pages to get direct bookings straight from Google search results for free, avoid higher costs of sale via intermediaries and inflated commission rates as well as regain control over distribution, content, and the customer journey.
From sports stadiums and themed entertainment tickets to historical activities and nature and wildlife tours, 'Things to do' will allow users to easily compare options via mobile or desktop for visiting their favourite attractions and will be able to click through to the operator's website to complete the transaction. It means more booking options to customers and puts more control back in the hands of small, medium, and large attraction operators.
Livn's role is to claim, create and power the ‘Official Site’ button that takes potential customers directly to the operator's website from Google Search results. This provides a level playing field between operators and large OTAs, minimises intermediaries, reduces cost of sale, and increases the operators’ bottom line.
Steve Martinez, founder, Livn, has been instrumental in making the partnership happen, and said, "It is exciting to see the result of years of engagement with a Livn and Google partnership that can give tours, activities and attractions operators better brand control over distribution as well as a much-needed boost given the events over the last 18 months".