This partnership aims to enhance the ANA’s Mileage Club offering with a new ‘Earn and Burn’ feature to help travellers get the best out of their travel experiences. Under this agreement, which leverages Agoda’s best-in-class technology, and ANA’s loyal frequent flyers, Agoda will power a dedicated redemption site ANA World Hotel - in which ANA Mileage Club users members can choose to ‘Earn’ or ‘Burn’ (spend) miles to redeem against accommodation across the globe.
Members will get to enjoy Agoda’s multi-language, multi-currency platform and get their choice selection from a global inventory of accommodation options. Options for miles redemption and earning will be extended to other services such as car rentals via the travel booking platform later this year.
“This partnership is a win-win for both parties. It enhances the overall travel booking experience for ANA Mileage Club members, making it easier to book a wide choice of great value accommodation too, with the added incentive of being able to ‘Earn or Burn’ ANA Miles to do so. Our product teams and tech engineers at Agoda constantly work towards reinventing the customer booking journey. We put ourselves in the shoes of our travellers and envisage how and where they want to purchase travel and seek out innovative partners to bring the concepts to life,” said Damien Pfirsch, chief commercial officer, Agoda.