Launched for the first time in ASEAN, the Amazing Thailand 8K campaign features visual depictions of festivals and attractions in various locations in Thailand, including the Songkran festival and gastronomic, cultural and heritage sites of Bangkok, Ayutthaya, Ang Thong, and Nong Khai.

Tanes Petsuwan, deputy governor, marketing communications, TAT, said, “The cooperation between TAT and Sharp is a new dimension of leading technology in the future. It is a tool to promote the beauty of Thailand’s tourist attractions, lifestyle and arts.”

The film was launched at a press conference on July 11, by Yuthasak Supasorn, governor, TAT.