Craig Bradley, associate travel and tourism analyst, GlobalData, commented, “Before the pandemic, India was one of the most important and sought-after tourism source markets globally, and was a key target for major players such as VisitBritain and Tourism Australia. While the COVID-19 crisis put considerable strain on the country’s economy and tourism industry, Indian travellers are expected to be ready to travel once more.”
India’s economy will continue to build on its success, after an initial lull in 2020. Current projections show the national GDP of India will reach USD4 trillion, 50 percent higher than this year’s levels, according to GlobalData’s Macroeconomic database. The growth within India’s economy will directly contribute to a boost in the middle-class population, resulting in increased wealth and disposable income for years to come.
Bradley added, “Tourism development typically thrives in developing economies, and India’s future looks bright - providing it can avoid further COVID-19 outbreaks and subsequent lockdowns. It poses an excellent opportunity for destination marketers, which can capitalise on the country’s growing population, comprising Gen Z and millennials (approximately 51 percent). These generations are inclined to travel. Furthermore, India’s improving infrastructure and developing low-cost airline market means outbound travel is both affordable and accessible.”
According to a Q3 2021 Global Consumer survey by GlobalData, 56 percent of Indians said that ‘affordability’ and ‘accessibility’ were key considerations when purchasing a holiday. This underlines that simple, cost-effective travel solutions are the way forward.
Bradley concluded, “India’s increased investment in budget airlines, as well as improving airport infrastructure, means better connections from regional and major airports. Therefore, international travel will be more straightforward and cheaper for Indian travellers. This will be essential to India’s success in the post-pandemic era. Already, India’s budget airline industry has increased drastically over the past decade alongside its economy. In 2016, it surpassed full-service carriers by the number of passenger seats sold, and accounts for 51 percent of all of India’s passenger traffic as of 2021.”