The collaboration leverages Reed Exhibition’s global reach and international management expertise with Asia’s largest cafe exhibition, organised by Exporum, Korea’s leading creative and value-driven event organiser.

"Reed has vast exhibition industry experience and we are excited at the opportunity to deepen our roots in South Korea. We plan to leverage our international network and expertise to the fullest extent to accelerate Cafe Show’s growth,” said Paul Beh, president, Asia Pacific, Reed Exhibitions.