The press conference was headed by Rupinder Brar, additional director General, Ministry of Tourism, Government of India, in the presence of honourable Minister of Tourism, Government of Uttarakhand, Satpal Maharaj.
During the press conference, various verticals of tourism potential in India were discussed. Brar stated that the ministry has been aggressively promoting different tourism products and destinations. The major focus has been given to the potential of MICE, film tourism, wellness tourism, medical tourism, luxury tourism, wildlife tourism, and adventure tourism.
Brar stated that the Middle East has been the major target market for the Indian tourism. Large number of tourists from the Middle East visit India for MICE, medical, wellness, luxury tourism etc. Ministry of Tourism, Government of India has been holistically promoting Indian tourism in the Middle East market.
During the conference, it was highlighted that India has opened up for the International visitors, for this the ministry has already undertaken ‘Namaste India’ Campaign encouraging International visitors to travel to India. The ministry has also been focusing on confidence-building stratégies post-pandemic.