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Suphajee Suthumpun Suphajee Suthumpun

Dusit International Invests in Technological Transformation

Dusit International, one of Thailand’s leading hotel and property development companies, has recently completed the first stage of its most significant technological transformation project to date – including investing in the latest cloud-based Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Data Management software.

This development is to drive group-wide efficiency across its five business units (hotels and resorts, hospitality education, food, property development, and hospitality-related services) and leverage big data to create exceptional consumer experiences and identify new business opportunities in line with Dusit’s three-pronged strategy for balance, expansion, and diversification. 

 Carried out as part of Dusit’s strategic roadmap for technological transformation, which was first announced in January 2019, and expedited to increase business resilience in response to the COVID-19 pandemic, the project encompasses the entire Dusit group, including 24 different entities across 17 countries.

 The state-of-the-art cloud-based software Dusit is implementing includes SAP S/4HANA, which includes centralised processes for everything from finance and accounting to inventory and purchasing on a single, unified ERP solution; Microsoft Azure, for secure data storage and management; and Cendyn, for efficient group-wide CRM. The new ERP system is now live, with the integrated CRM and Data Management elements set to be introduced later this year.

 “While investing in such a significant project during this uncertain period may seem against the grain, for swift post-pandemic recovery we must deeply understand the needs of consumers and how we can best meet and, most importantly, exceed their expectations with our various services and products, and investment in this area is of critical importance,” said Suphajee Suthumpun, Group CEO, Dusit International.