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Bjorn Courage Bjorn Courage

Phuket Hotels Association Welcomes New Leadership Team

The Phuket Hotels Association, a non-profit organisation with 72 member properties, has embarked on an exciting new era with the appointment of a new senior leadership team.

Bjorn Courage, general manager, InterContinental Phuket Resort, who has more than 25 years of experience in the hospitality industry, has been named as the new president of the Phuket Hotels Association, succeeding founding president, Anthony Lark, ex-general manager of Amanpuri, Trisara, and now executive director at HMD, Shinta Mani and Bensley Collection hotels.
Sumi Soorian, who has been with the Phuket Hotels Association since its foundation in 2016, and most recently served as development director, has also been promoted to executive director. A marketing and communications professional who specialises in project management and business development, Sumi graduated in the US and has worked in multiple countries, including Australia, China and Thailand.
Since it was founded in January 2016, the Phuket Hotels Association has grown to represent 72 of the island’s top internationally-branded and independent luxury and midscale hotels and resorts, comprising just over 12,000 rooms. Each of these members has made a commitment to the destination and, through the Phuket Hotels Association, are actively investing in a sustainable future through long-term environmental and educational initiatives.