Starting with the Holiday Inn Bristol Filton, the new Open Lobby will be unveiled in early July, closely followed by the Holiday Inn Glasgow Airport, the Holiday Inn Cambridge and the Holiday Inn Edinburgh, all of which are on track to showcase their major seven-figure Open Lobby refurbishments in the same month.
The Open Lobby concept, designed to provide guests with one multi-faceted public space to eat, meet, relax, socialise and work as they choose, has already been successfully rolled out at the Holiday Inn London Heathrow M4, Jct.4, the Holiday Inn Brentwood and the Holiday Inn Milton Keynes – Central.
The traditionally separate zones of a reception, lounge, bar and restaurant are merged into one stylish and cohesive ‘Open Lobby’ space where guests can operate in a more instinctive, relaxed and homely way.
The multi-functioning zones encourage guests to better utilise all areas and facilities in a way which works around their lifestyles and preferences, allowing them to blend work and leisure seamlessly, which has become a greater demand in recent times. The Open Lobby has also shown to improve interaction between staff and guests as the Front of House reception teams can be more adaptable and accommodating while guests use the space, as well as the multi-skilled team serving the Open Lobby area who can meet a wider range of needs.