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ETC and UNWTO Discuss Transnational Themes and Routes

The European Travel Commission (ETC) and the World Tourism Organization (UNWTO) held an international seminar in Santiago de Compostela on marketing transnational tourism themes and routes.

Hosted by the Xunta de Galicia and Turespaña on November 16–17, the two-day event provided insights into the development, management and promotion of transnational tourism themes and routes in Europe and worldwide. Moreover, it offered practical guidance for orgaisations on how to market and promote destinations through transnational thematic tourism experiences and products.

The event also saw the launch of the new ETC-UNWTO handbook on transnational tourism themes and routes, which provides step-by-step guidance on how to achieve successful themed transnational tourism.