IFEMA MADRID wishes to draw attention to the need for both the tourism activity and business tourism to safely coexist with this new situation and to adapt its environments to measures and protocols that will have to become habits in the immediate future.
To this end, FITUR is going ahead with a major event, paving the way to adapting its international trade fair to a new ‘normal’ that will enable the entire value chain of the tourism industry to meet, and will contribute to restarting activities worldwide.
This will be a robust and decisive edition, to generate trust in the market and to prove the potential of tourism as a generator of wealth and employment. To guarantee the utmost trust, and taking into account the high vaccination rate in Spain and other countries as a further guarantee, IFEMA MADRID has again set up an event environment that is fully safe health wise, supported by strict protocols and safety measures, and by a setting of trust in the management of public health.
The response to FITUR as a whole has been excellent, as proven by the high representation at this edition, both national and international, with numbers that place the fair in parameters that are very close to pre-pandemic numbers.
Eight of the halls will be used (3, 4, 5, 6, 7, 8, 9 and 10), comprising a net surface area of 56,700 m2, where all of the autonomous communities will be represented, with their wide variety of Spanish destinations, new companies, and a significant international presence, with the participation of 107 countries, between destinations and companies, of which 70 are attending with official representation.
In total FITUR will host 600 main exhibitors and will bring together 6,933 participants, FITUR will also continue with its hybrid format, which complements in-person participation by destinations and companies with a digital platform that provides added value for professional participants, and the chance to expand networking opportunities between exhibitors and visitors. FITUR LIVEConnect will be operational from the December 20 to the 4 February 04.
Coinciding with FITUR and through its innovation hub IFEMA MADRID Lab, IFEMA MADRID will be presenting to tourism sector companies and professionals its collaborative platform for knowledge and innovation, HELIXA, which was designed to inspire and accompany businesses in the transformation and evolution towards the new models of activity and business brought about by the metaverses.
The platform, which will be a focal point within FITUR, also aims to promote the convergence of technologies to present the corporate and entrepreneurial community on all platforms and mixed and virtual realities, and to help them create value. HELIXA Experience Centre will premiere for its visitors the creation of their personalised hyper-realist 3D#serieszero avatar, that will allow them to interact on digital platforms and in the metaverse.