Initially launched as the ‘European Influencer Summit’ in 2017, an invite-only event, PCMA has since rebranded the event to Convening EMEA and welcomes all EMEA business event professionals.
Launched in 2021 in Lausanne, Switzerland, PCMA watched over 350 business event professionals from 29 countries reunite, rebuild, and restart the industry. This deconstructed omnichannel event was the foundation for a multi-generational ecosystem whereby leaders with a legacy of success and rising stars pursuing what’s next, came together in solidarity to build a bright pathway forward for the industry. Convening EMEA, the nexus of business events, focused on ‘simply connecting’ event professionals from not only Europe, but the Middle East and Africa.
During the 2021 event PCMA in partnership with AC Forum launched initial findings from their joint research project Digital Events Outlook. They have subsequently embarked on a two year strategic partnership with AC Forum, intended to strengthen both organizations through collaboration, advocacy and advancing professional development of their respective communities, which will include content collaboration at Convening EMEA 2022.