More than 60 representatives of foreign companies in the tourism and events industry came to Athens for the two-day event, connecting Athens to key markets in Europe, the UK, the US, and the Middle East. They had more than 1,500 meetings with representatives from 90 Greek companies with the goal of completing business agreements that will strengthen the economy of Athens. Ten journalists from major international media were hosted alongside the buyers and suppliers and participated in parallel events that included a series of authentic urban experiences, events and seminars for the participants.
A press briefing opened the event with the participation of Kostas Bakoyannis, mayor, Athens, president of Aegean Eftychios Vasilakis, director of communication and marketing, Athens International Airport, Ioanna Papadopoulou, and CEO, ADDMA Vangelis Vlachos. Each of the speakers affirmed their commitment to strengthening the promotion and profile of Athens.
Bakoyannis, thanked the representatives of Aegean Airlines and the Athens International Airport for their cooperation in the effort to re-establish Athens in the global tourist market, saying, "Athens is back, and it has returned with optimism, positive momentum, and I dare say enthusiasm despite the challenges that we continue to face. To a large extent, this is due to the fact that we have managed all together to turn the crisis into an opportunity. The pandemic has allowed us to re-establish ourselves internationally, not only because of the famous Acropolis, not only for Greek hospitality, not only for authentic food. We are proving that Athens is a city that functions professionally, creating an "umbrella" of protection for all Athenians – a term that includes both our residents and our visitors. This is a success in which institutions like This is Athens have been a catalyst.”