The cruise industry's growth is challenged globally by factors such as sustainability and local community support, which is why the CruiseCopenhagen 2024 strategy revolves around these challenges.
The UN Sustainable Development Goals (SDGs) provides a comprehensive framework to the new CruiseCopenhagen strategy. The board has chosen and prioritised working with three guiding goals: Affordable and Clean Energy, Sustainable Cities and Communities and Partnerships for the Goals. To embark on this journey, the company needs to establish partnerships that contribute to sustainable cruise tourism and promote the network's current sustainability efforts.
To do so, we will do a mapping of the efforts of our partners and make agreements with relevant sustainable companies,” said Claus Bødker, director, CruiseCopenhagen. “An analysis of the local community support will be accompanied by this mapping. CruiseCopenhagen has already identified some of the most common perceptions and possible efforts to ensure local community support. For instance, a popular opinion among locals is that cruise guests spend very little money during their stay in the city. The truth is that the cruise industry contributes to EUR1,68 billion annually.”