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Buenos Aires Joins WTO’s Tourism Observatories

Buenos Aires has become the latest city to join the International Network of Sustainable Tourism Observatories (INSTO), a pioneering initiative of the World Tourism Organization (UNWTO) aimed at helping destinations manage tourism in a smart and sustainable manner.

This latest INSTO member – the first in Argentina – brings the total number of observatories in the global network to 27.
Joining INSTO will help the tourism observatory of Buenos Aires better monitor the environmental and social impacts of tourism at the local level.

Data collected by the observatory will be used to strengthen the sustainability of the city’s tourism sector and help guide policy and decision making.

The Observatory has led the way in developing a destination-wide Tourism Intelligence System which consists of a digital and interactive platform for compiling and visualising data from a huge range of sources.

Through this dynamic tool, which is based on a Big Data Infrastructure, the observatory is transforming information into useful knowledge for both the public and private sector, generating essential evidence for tourism planning and management.