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Colombia Pavilion at Expo 2020 Colombia Pavilion at Expo 2020

Colombia Pavilion at Expo 2020: Glimpse of Risaralda Region

The Colombia Pavilion has centered the spotlight to Risaralda, one of the four areas in Colombia that make up its Coffee Cultural Landscape area designated by UNESCO as a World Heritage Site. Several intriguing events were organised at the nation's pavilion from November 21 - 23, allowing visitors to marvel at the exhibition of Risaralda, an area designated for its coffee producing legacy.

The two-day exhibition also highlighted Risaralda’s other major tourism attractions and its position as a destination for wellness. The region is considered as a great destination for health tourism in Colombia with teams of high-level professionals who practice all kinds of holistic wellness treatments.

The pavilion also showcased Risaralda’s range of products and services in the sectors of agribusiness, textile, health, and technology including strategic projects such as the Eje Cafetero Logistics Platform. The Eje Cafetero is a pivotal project aimed at enhancing the logistics in primary coffee production areas, stretching to over 50 km and covers strategic entry ports to facilitate the region’s transformation to becoming a tourism, industrial and business epicenter.

In a bid to attract more potential investors from the UAE and other Gulf countries, the Risaralda delegation also presented the ‘Pereira Airport City’ project, one of the initiatives of Colombia offering complete tourist and cultural experience. In addition, the delegation highlighted the Center in Science & Biodiversity of Risaralda (CiBi) project which acts as a research centrer and tourist attraction highlighting the rich fauna and flora in the region.