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Revealed: Europe’s Most Beautiful Villages by Popularity

Social media is a great spur-on for many travellers, with online platforms allowing those lucky enough to go interrailing across Europe to visit these beautiful locations to share their picture-perfect shots and incite travel envy in many.

Inspired, wanted to uncover Europe’s most popular villages on social media, according to the number of times they have been featured on Instagram and Pinterest. By analysing 40 different locations in the world, were able to rank the top 10 most popular beautiful villages in Europe.

 For the full study, please see the blog post:

 The top three that can reveal that the most beautiful village in Europe (and the world) is Oia, Greece. Located in Santorini, the village is widely known for its picturesque, bright white buildings and brilliant blue sea.

 A hugely popular tourist destination, combining Instagram posts and Pinterest pins result in 1,612,671 appearances on social media - over 90 percent more than another Greek village, Folegandros, which comes in eight place (154,222).

 Ranking second is Göreme, Turkey. With 1,129,300 total appearances on the social media platforms analysed, Göreme is home to many rock-chiselled churches and is famous for regular hot air balloon rides.

 With a combined total of 799,213 posts, in third place is Hallstatt, Austria. This lakeside village is considered a fairy-tale by some, with UNESCO declaring it a World Heritage Site in Austria back in 1997. Interestingly, Hallstatt has the highest volume of pins out of the top three places (4,887).