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Uganda Launches New Destination Brand Uganda Launches New Destination Brand

Uganda Launches New Destination Brand

As the world starts to recover from the effects of the pandemic and opening up borders and skies to global tourism, Uganda, has refreshed its tourism destination brand promise, with the unveiling of a new brand identity that promises both domestic, regional and global tourists, an adventure of a lifetime.

The brand identity — Explore Uganda, The Pearl of Africa, was unveiled in January, by the country's president, H.E Yoweri Kaguta Museveni in Kampala,

Uganda’s capital city. The Brand was developed by Uganda Tourism Board (UTB), Uganda’s tourism marketing and regulatory agency.

The Uganda Tourism Board CEO, Lilly Ajarova and her deputy, Bradford Ochieng; and the board chairman, Daudi Migereko together with board members, hosted the unveiling, held at the Kololo Ceremonial Grounds.

 Explaining the new brand promise, Ajarova, said that the new brand promise seeks to reemphasise Uganda’s rare and precious range of tourism attractions to the world, thereby earning destination Uganda competitive market share.