The user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.
“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” said Tracy Vaughan, senior vice president, global trade, Visit Lauderdale. “Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.”
Lauderdale Loyalist provides an interactive, multi-modal experience to maximise engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region.
The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.