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Uganda Tourism Board launch new destination brands in the UAE Uganda Tourism Board launch new destination brands in the UAE

Uganda Tourism Board Launch New Destination Brands in the UAE

On the March 30, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organisation, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media event held at the Sheraton Jumeriah Beach Resort in Dubai.

The launch was conducted in the presence of the honorable Tom Butime, Uganda’s cabinet minister for tourism, and resulted in the UAE becoming the first international market to experience the launch of Uganda’s new and improved brand.

 The extravagant open air evening event saw an impressive turnout with more than 90 key industry stakeholders, professionals, media and travel bloggers flocking from around the Emirates and GCC countries, to learn more about the intriguing destination that is Uganda.  

 Speaking at the launch and heading a delegation of tourism officials and key professionals from the Ugandan tourism industry, Tom R Butime, minister for tourism, wildlife and antiquities, Uganda, said, “Uganda is extremely excited to launch our revitalized brand and travel offering to the world, and we are thrilled to do that here in Dubai, where the UAE and surrounding Gulf States are a priority tourism market for Uganda. Through our continuous promotional efforts in the region and participation in Expo 2020 Dubai over the last six months, we have developed the necessary networks and offerings to ensure Uganda is positioned as a top holiday destination for travelers from the UAE and GCC seeking meaningful and unique once in a life time experiences.”

 Uganda is home to an array of bucket list experiences that in combination can’t be experienced in any other one country on earth. These include the Big 5 (Elephant, Rhino, Buffalo, Lion and Leopard) safari experiences, mountain gorilla trekking, chimpanzee trekking, river cruises at the source of the Nile River and a myriad of action-adventure activities such as white-water rafting, bungy jumping and mountaineering to name just a few.