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Uganda Uganda

New Uganda Destination Brand Scoops Awards

Uganda has been crowned this year’s Grand Prix and two times gold award winner by the International Tourism Film Festival Africa for its film Explore Uganda – The Pearl of Africa.

The film, premiered by Uganda Tourism Board (UTB) is an invitation to the world to rediscover the beauty of the Pearl of Africa, Uganda which is the highlights reel of all that is rare, precious and beautiful in Africa for an adventure of a lifetime.

At a prestigious Awards Ceremony held at the Cape Town City Hall where UTB received the Gold Award for Tourist Destination Country-in Africa, Gold Award for Tourist Destination Country – Internationally and the Grand Prix Award for Tourism destination country in Africa.

The International Tourism Film Festival (ITFF) Africa Awards are part of the world’s leading film festivals and the only one in Africa with other circuits such as the New York Film Festival (US), Cannes Film Festival in France, Terres Travel festival in Tortosa, Spain and the Amorgos Tourism Film Festival in Greece. The awards seek to honour exceptional and innovative video content related to the tourism and travel industry, accessible on all continents and can be seen and used on various platforms.

Commenting moments after receiving the award in Cape town, Lilly Ajarova, CEO, UTB, said, “It is an honour and our pleasure to receive these awards. Besides being a great motivation to our sector. We shall leverage the recognition to maintain high standards for ourselves in terms of sustainability, quality and experience. This will also add to our voice to continuously position Uganda as a destination of choice in Africa and Internationally.”