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Representatives of Alberta’s Indigenous tourism industry Representatives of Alberta’s Indigenous tourism industry

Indigenous Tourism Leading the Charge in Alberta’s Rebounding Visitor Economy

National Tourism Week which ran May 29 - June 04 the representatives of Alberta’s Indigenous tourism industry were set to highlight why they’re poised to lead the way in economic growth for the province.

“There is still a lot of work to be done, but one thing has been made clear over this past year: the Indigenous tourism industry is in growth mode,” said Shae Bird, CEO, Indigenous Tourism Alberta. “With summer quickly approaching, our Indigenous operators across the province are excited and ready to welcome guests to engage in a wide variety of activities.”

An annual celebration of tourism across Canada, National Tourism Week gets set to kick-off under the theme Travel Now: For Work, Life, and Play. From coast-to-coast-to-coast tourism partners come together to champion and promote Canada’s destinations, tourism businesses and employees.

Playing a vital role in Canada’s future tourism growth is sustainability, a role ITA’s member operators are incredibly familiar with. Businesses such as Mahikan Trails, Painted Warriors and Hideaway Adventure Grounds continue to actively promote harmony with the land they inhabit and integrate those teachings into each of their offerings.

Tourism is vital to Alberta and Canada and not only for its ability to generate economic activity, but also for its ability to showcase our values. The COVID-19 pandemic had a devastating impact on tourism across the world, however Indigenous tourism was especially hard hit and operators in Alberta felt those impacts. Now, through the hard work and resilience of operators, 2021 saw modest gains in GDP contribution and employment, setting 2022 up as a year for tremendous growth and opportunity.

Métis Crossing is a pivotal example of the resilience and growing strength of the Indigenous tourism industry.

As Alberta’s first major Métis cultural interpretive destination, Métis Crossing used the pandemic as an opportunity to strengthen its offerings and programs. Metis Crossing’s leaders entered into a joint venture partnership with Visions, Hopes and Dreams to reintroduce bison and heritage species to the newly established Visions, Hopes and Dreams at Métis Crossing Wildlife Park. Additionally, it expanded its hospitality offerings beyond the already established campground facilities to include the newly-opened Lodge at Métis Crossing, a 40-room, boutique luxury lodge overlooking the North Saskatchewan River.