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Rolex is to join Sydney Airport's newly transformed Terminal 1 international fashion zone, scheduled to welcome discerning shoppers in the second quarter of this year.

The luxury Swiss watchmaker is the final addition to the premium collection of global fashion brands and promises an impressive shopping experience at a boutique boasting a never-seen-before design.

The hub will become the first Australian airport to house a standalone Rolex boutique, as Glyn Williams, general manager, retail, Sydney Airport, highlighted and further enthused, "World famous for its performance and reliability, [Rolex] is the perfect fit for our evolving passenger who seeks a contemporary shopping experience with exceptional choice."