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From March 31, City Destinations Alliance is the new name and identity of the organisation formerly known as European Cities Marketing. The rebranding marks a key shift that has been underway for several years, and accelerated by the pandemic, namely that destination leadership involves much more than marketing.

After months of refraining from travelling, also due to restrictive measures to prevent the spread of COVID-19, rail passenger transport is getting back on track. In the third quarter (Q3) of 2021, the rail sector in the EU is recording a significant increase in terms of passengers.

From Rome’s Colosseum to the iconic London Eye, Europe is home to some of the most famous landmarks in the world, which garner thousands of tourists every day. 

Finnair has selected Panasonic Avionics Corporation’s (Panasonic Avionics) Arc map platform to enhance the passenger experience onboard its long-haul fleet.

The EU tourism ecosystem has been hit hard by the pandemic in the past two years, but the sector is traditionally an important player on the labour market, offering opportunities to a diverse workforce. 

Social media is a great spur-on for many travellers, with online platforms allowing those lucky enough to go interrailing across Europe to visit these beautiful locations to share their picture-perfect shots and incite travel envy in many.

The Omicron outbreak and the fragmented travel restrictions in response to the new variant have negatively impacted Europeans' travel confidence at the beginning of 2021. However, travel sentiment across Europe shows more resilience, with signs of optimism for the early summer months.

The recent Annual Meeting of the European Travel Commission (ETC) in Engelberg, Switzerland brought together the board of directors of national tourism authorities and their marketing and research teams from across Europe. Over 70 participants from throughout the continent convened at the meeting hosted by Switzerland Tourism.

The European Environment Agency (EEA), had recently released a report indicating that heatwaves, floods, and other extreme weather have killed 142,000 people in Europe over the last 40 years and cost European economies more than EUR500 billion.

Virgin Hotels, the lifestyle hotel brand from Sir Richard Branson, is pleased to welcome Bryan Davern as its new vice president of operations, Europe. Bryan will spearhead operations for the brand in Europe as it gears up to open its first hotels outside of the US. Commencing with two highly anticipated openings in the UK, Virgin Hotels Edinburgh will launch first this spring, followed swiftly by Virgin Hotels Glasgow in the summer.