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Despite the uncertainty caused by the Russian invasion of Ukraine, and the ongoing threat of COVID-19, the desire across Europe for intra-European travel is undoubtedly strong.

Three in four Europeans intend to take a trip in the next six months, with Mediterranean destinations having the highest appeal. This is according to the latest research on Monitoring Sentiment for Domestic and Intra-European Travel – Wave 11 by the European Travel Commission (ETC), which provides insights on Europeans' short-term travel intentions and preferences during the COVID-19 pandemic1.

The recent Annual Meeting of the European Travel Commission (ETC) in Engelberg, Switzerland brought together the board of directors of national tourism authorities and their marketing and research teams from across Europe. Over 70 participants from throughout the continent convened at the meeting hosted by Switzerland Tourism.

As Europe opens up after months of lockdowns and restrictions, interest in travel has risen distinctly, with two-thirds of Europeans intending to take a trip by the end of November.

The European Travel Commission (ETC) and Eurail have recently launched an exciting joint award competition for the Best European Rail Tourism Campaign 2021 as part of the ‘2021 European Year of Rail’ (EYR), which kicked off on  January 01, 2021. The award will be given to the marketing campaigns this year that best promote rail travel as a sustainable tourism model throughout the EU.

According to the European Travel Commission's latest quarterly report, European Tourism - Trends & Prospects 2019, Europe kicked the year off on a positive note following an impressive six percent growth in 2018.

Travelport, a leading travel commerce platform, is part of a consortium that has been selected by the European Travel Commission (ETC) to deliver a major new transnational destination marketing campaign designed to attract tens of thousands of tourists from China to Europe this year and in 2019.

European Travel Commission (ETC), the continent’s association of national tourism boards, has partnered with European Tourism Association (ETOA) and several European destinations, to host the first pan-European familiarisation (FAM) trip for the Chinese market.

ITB China, Shanghai set to take place from May 16 – 18, announced it is now an official partner event within the EU-China Tourism Year (ECTY), a cooperative marketing programme.

Europe welcomed 671 million international tourist arrivals in 2017, representing an eight percent growth compared to 2016.

The European Travel Commission (ETC) and the World Tourism Organization (UNWTO) held an international seminar in Santiago de Compostela on marketing transnational tourism themes and routes.