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As the world starts to recover from the effects of the pandemic and opening up borders and skies to global tourism, Uganda, has refreshed its tourism destination brand promise, with the unveiling of a new brand identity that promises both domestic, regional and global tourists, an adventure of a lifetime.

Leading independent hotel management company, Aleph Hospitality, has entered the Ugandan market with the signing of a management contract to operate two boutique hotels; Masheda Palms in Buyala and A’lure Hotel & Suites in Kampala. Aleph Hospitality’s portfolio now stretches across six countries on the African continent.

Dubai became the first intercontinental destination for Uganda Airlines on October 04, with the arrival of its inaugural flight from Entebbe into Dubai International's Terminal 1.

Uganda is home to the source of the world's longest river (river Nile), more than 50 percent of the world's remaining mountain gorillas, vast and diverse natural wildlife reserves; blessed with tropical, all-year-round summer weather, diverse cultural heritage of over 50 local tribes, snow-capped mountains, natural water rafting spots, vibrant nightlife. A wealth of unexploited natural resources and a young, educated population.

Amidst optimism and rays of hope in reviving the tourism sector, the Uganda Tourism Board (UTB) recently officially launched the Sixth Pearl of Africa Tourism Expo (POATE 2021) the first-ever virtual tourism expo.

African Wildlife Foundation (AWF) hosted its first ever virtual safari to Tanzania in October 2020, which focused not only on giving participants a real taste of the safari experience, but offered an opportunity to learn from AWF experts about pandemic threats, including efforts to conserve wildlife and support wildlife communities.

The pearl of Africa has a very strong cultural heritage with more than 50 different indigenous languages belonging to two distinct linguistic groups, and an equally diverse cultural mosaic of music, arts and dance.

Bombardier Commercial Aircraft signed a firm order for four new CRJ900 regional jets with Uganda National Airlines Company.

The Emirates Airline Foundation along with Outreach to Africa (OTA) established a school with three sections; nursery, primary and secondary; The Emirates Airline Foundation campus in Geme village near Fort Portal, Kabarole District, Western Uganda.

Residents and visitors to Kampala, Uganda have embraced the country’s first ever sightseeing tourist bus.