The Group’s expansion drive includes the announcement of eight hotels in Morocco, the entry into Thakher Makkah with nearly 1,000 rooms, as well as the introduction of the Radisson Individuals brand in both the Middle East and Africa. From opening the first Radisson hotel in Dubai and Africa’s second Radisson RED in South Africa, to multiple Radisson Blu resort offerings, it has been a year lined with significant milestones for the group.
With additional hotel signings and a further seven openings across destinations such as the UAE, Madagascar and Saudi Arabia expected before year end, Radisson Hotel Group remains prudently optimistic regarding the business recovery within the last quarter of this year.
With more than 100 hotels currently in operation and 70 under development across the region, the group’s aggressive expansion places them firmly on track to reach over 250 hotels in its Middle East & Africa portfolio by 2025. Radisson Hotel Group has put forward growth priorities across key markets such as Saudi Arabia, the UAE, Morocco, Egypt and South Africa.
Elie Milky, vice president, development, Middle East, Cyprus, Greece and Pakistan, Radisson Hotel Group, said: “With the launch of Radisson Individuals and the reinforcement of our strategy for resorts as well as serviced apartments, we stay more relevant to changing owner needs and remain one of the best conversion-friendly partners in the industry. Our focus on conversions and our recent signings have resulted in a target opening of 1,800 keys this year in the Middle East alone, with at least 1,500 keys planned to open in 2022.”