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Expedia Reveals Group Spotlights Growing Consumer Interest in Sustainable Tourism

New research recently released by Expedia Group Media Solutions, a global travel advertising platform connecting marketers with millions of travellers across Expedia Group’s brands, revealed that although 90 percent of consumers look for sustainable options when booking, 70 percent feel overwhelmed with navigating options and making the best choices to be a more sustainable traveller.

In parallel to this increase in more mindful travel, Expedia Group is reaffirming its commitment to the planet by joining two initiatives focused on accelerating a more environmentally responsible tourism industry.  

 Expedia Group has joined the Travalyst Coalition in support of its mission to empower travellers with better information and encourage travel providers to improve the sustainability of their offerings. Additionally, Expedia Group has become a proud signatory of the Glasgow Declaration for Climate Action in Tourism, committing to deliver plans aligned with the pathways to support cutting emissions in half over the next decade and reach Net Zero emissions as soon as possible before 2050. 

 “As Expedia Group moves our sustainability strategy forward, we are committed to taking action to address climate change and working across our industry and with a range of partners to shape a more sustainable travel and tourism sector,” said Aditi Mohapatra, vice president, global social impact and sustainability, Expedia Group. “Travellers are looking for ways to minimise their environmental footprint while traveling, and to make a positive impact on the destinations and communities they visit. And they are increasingly turning to our platform for inspiration and guidance to inform their decisions. By joining these two critical industry collaborations, the Travalyst Coalition and Glasgow Declaration for Climate Action in Tourism, Expedia Group is aligning our business towards a Net Zero future.” 

 Expedia Group is aligned with the Travalyst Coalition’s goal for the industry to educate travellers about greener choices. The Travalyst Coalition is convening some of the world’s largest travel and tourism platforms and service providers, like Expedia Group, to collaboratively tackle one of the greatest challenges the industry faces – how to provide robust yet accessible information on sustainability.