The campaign, which ran from July 15 to August 28, has achieved its aim of promoting the emirate’s unique attractions and competitive features. It further strengthened Sharjah’s leading position as a family-friendly destination, which provides exceptional, integrated, and high-quality experiences supported by a wide array of world-class hospitality facilities.
The ‘Sharjah Summer 2021’ was organised in line with SCTDA’s commitment to introduce leading initiatives and innovative tourism marketing and promotions that exceed the expectations of visitors and tourists alike and boost local tourism development. The latest campaign featured exclusive offers, including various hotel packages ideal for families. These special offers were designed to increase local tourism activities and highlight the key attraction and latest tourism projects in the emirate.
H.E. Khalid Jasim Al Midfa, chairman, SCTDA commented, “We are delighted to witness the positive results of the ‘Sharjah Summer 2021’ campaign which provided visitors and tourists with many different experiences, activities, and a wide range of options on where to stay during their vacation in Sharjah, amidst the current challenges in international travel and tourism. In cooperation with our strategic partners, we are proud that we have maintained our key strengths and provide local tourism products and services that continue to attract visitors and tourists to the emirate. This achievement strongly reflects Sharjah’s appeal as a preferred destination in both the local and global tourism map.”
This year’s campaign included several initiatives including collaboration with several UAE-based celebrities and social media influencers, who promoted the emirate’s tourism elements, destinations, and new projects. To attract visitors, Sharjah Summer 2021 offered visitors and tourists the opportunity to experience various activities, including an interactive competition
which was launched via the Instagram account (@visit_shj), providing an opportunity for the participants to win prizes, which were announced at the end of the campaign.