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Hotel demand across the majority of Middle East and North Africa (MENA) markets is expected to achieve parity with 2019 levels of performance in 2022, according to the latest industry forecast from Colliers International, commissioned by RX (Reed Exhibitions), the organiser of Arabian Travel Market (ATM) 2022.  

With year-on-year upticks anticipated across most MENA markets, the report spells excellent news for panelists and attendees at next year’s ATM Hotel Industry Summit, which will take place during ATM at the Dubai World Trade Centre (DWTC) from May 08-11, 2022.

Several regional markets are set to achieve hotel occupancy rates of 70 percent or above in 2022, including Dubai (Dubai Creek and Festival City: 76 percent | Sheikh Zayed Road: 74 percent | Palm Jumeirah: 78 percent | Dubai Marina and JBR: 80 percent); Ras Al Khaimah (70 percent); Cairo (70 percent); Alexandria (70 percent); and Doha (72 percent).

While corporate demand, including meetings, incentives, conferences and events (MICE), bolstered the MENA hotel industry’s initial post-pandemic recovery, the Colliers report notes that the region’s domestic and leisure segments are likely to take on an increasingly important role in 2022, amid ongoing changes in operational practices for global business travel.

In addition, the researchers predict that mega events, such as Expo 2020 Dubai and FIFA World Cup Qatar 2022, will not only drive a major influx in demand for their hosts, but are also likely to deliver a beneficial ‘halo effect’ for surrounding markets.

Back by popular demand, the ATM Hotel Industry Summit will provide a valuable opportunity for leading figures from across the industry to share their expert perspectives on the latest trends. The MENA hotel sector will represent a key focus at the upcoming ATM, which will take place at DWTC from May 08-11, 2022.