The initiative aims to enrich the reading community in the UAE and the Arab region as a whole, through financing the local translation and publishing industry and developing its printing and distribution mechanisms.

The agreement was signed by Saood Al Hosani, acting executive director, business support sector, DCT Abu Dhabi, and Ahmad Al Matrooshi, managing director, Emaar Properties.

Al Hosani commented, “This launch gives great impetus to the idea of the initiative, which aims to explore new horizons in the fields of publishing and cultural development.”

Al Matrooshi said the partnership reflected Emaar Properties’ commitment to supporting the cultural and creative scenes of the UAE.