The reveal will mark the culmination of a two year-long project towards a renewed shopping experience and compelling addition of the home category at City Centre Deira. The focal point of the East Court will be realised in September as City Centre Deira anchors the shopping experience in a ground-breaking move with the launch of a unique new F&B concept, Food Central, a first of its kind experience within the Majid Al Futtaim portfolio.
The redevelopment project comes in response to a shift in consumer preferences for personalisation and compelling experiences for shopping, dining, and entertainment. Through efforts to remerchandise and improve mall ambiance, City Centre Deira at 1,111,815 square feet is reintroducing the ‘Home’ category after more than 15 years and opening a total of 35 new shopping, dining, and entertainment outlets through this year.
Newly added and refurbished outlets include Zara, Brands for Less, American Eagle, and Sephora. The popular home furnishing store Home Centre and variety store HEMA have also opened at the mall, marking their debut in City Centre Deira. Centrepoint is set to open by the end of June.