The campaign was conducted in collaboration with Emirati Red Crescent, the Government of Dubai, and the Islamic Affairs and Charitable Activities Department. The initiative aimed at providing support due to the spread of COVID 19 and the reduction of the pandemic’s social and economic impact, through allocation of the families in need. The National Food Product Company NFPC project falls under its strategy to support the local community under its social corporate responsibility principles.
The Islamic Affairs and Charitable Activities Department in Dubai supported the cause along with the NFPC through providing 49 thousand food packs, that contained commodities such as rice, flour, edible oil, sugar, salt, hand sanitizers, as well as bottled water offered by Oasis Water Company. Each package was accompanied by a card, to the needy families which included the phrase ‘Don't Worry’ as a message of support and love emphasizing that they are not alone. While the Emirati Red Crescent contributed to the campaign by distributing the packages to families in need throughout 10 days.
The cards were used to innovate the biggest mosaic Emirati Flag which was the first and the largest flag of good cause, flag of UAE that reached 498,33 m2. The outstanding piece of the mosaic was placed at the courtyard of the Police Academy, of Al Wasel district. This masterpiece of art that entered the Guinness World Records held for two weeks, allowing the audience and pedestrians to observe.