With 20 halal-friendly hotels in the area, this is widely regarded as the world’s leading destination for halal-conscious holidaymakers.

HalalBooking organises familiarisation trips twice a year, and this is its third year of running the programme.

Ufuk Secgin, chief marketing officer, HalalBooking, said, “This was a great opportunity to show our affiliate agency partners what halal-friendly travel is all about. Turkey boasts some of the world’s leading halal-friendly hotels and resorts, so it was wonderful for them to experience at first-hand the service and facilities which they will be selling to their guests.”