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Guest Behaviour Through Length of Stay Metrics

Length of stay becomes an important variable in the equation of growth and evolution of brand loyalty programmes.

Length of stay, or the number of actualised room nights per booking, is impacted by a variety of factors, as well as economic and societal trends. For instance, a recent Forbes.com article said that 78 percent of millennials intentionally carved out personal time on their business trips.

Brand.com experienced a year-over-year decline of 4.1 percent to 1.76 nights, while online travel agents remained the shortest length of stay at 1.69 nights. Overall, the resulting 1.89 night length ofsStay from all sources of business represented a 3.3 percent year-on-year decline.

Length of stay declined in all major markets in December, with Dallas-Fort Worth dropping the most by nine percent year-on-year to 2.24 nights.