The predictions, published by Colliers International, indicate a rise in ultra-personalised guest services, and technology-led changes to the physical configuration of hospitality spaces with new job roles to accommodate these changes.

The trends will be explored at ATM which takes place at Dubai World Trade Centre from April 22 – 25.

Simon Press, senior exhibition director, ATM, said, “[...] Today’s hotel guests don’t want to be part of the crowd – they want a unique experience, personalised to their tastes and expectations and, preferably, in an unexplored, or emerging, destination.”