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UAE and Saudi Arabia millennials spend more than the global average on a trip UAE and Saudi Arabia millennials spend more than the global average on a trip

WTM Suggests Ways to Appeal to Middle East Millennials

World Travel Market has published four ways as to how the luxury travel industry can better appeal to the Middle East millennial market.

In the Middle East, millennials (those born between 1980 – 2000), account for one-fourth of the population, representing over 108 million young people.

According to WTM, GCC-based millennials are found to spend more than their global peers.

The first suggestion is having a strong loyalty programme; hotel upgrades, discounts, flight mileage and other benefits are a deciding factor in how they spend.

Secondly, developing a useful mobile application; travel brands that develop their own apps are more likely to have repeat bookings.

Thirdly, personalised experiences is a keyword that has become a trend across the travel industry. Millennials, in particular, value unique experiences.

Finally, with millennials working longer hours, brands need to ensure that their customer service, be it hotline or live chat, are working round the clock. Not only are people working longer hours, but with work being more easily global these days due to technology, working hours are also unpredictable.