The visit, comprising of 260 delegates, was organised by BTEA’s representative office in India, and was conducted in collaboration with tour operator, Cox & Kings.
The visit aimed to promote the Kingdom’s MICE sector by attracting foreign investment and highlighting key differentiators.
“Hosting the delegation from India comes in line with the BTEA’s strategy to promote the Kingdom’s MICE sector by collaborating with its representative offices in order to provide delegates coming to Bahrain a deeper understanding of its rich history and ancient civilisation,” commented, H.E. Shaikh Khaled bin Humood Al Khalifa, CEO, BTEA.
“This will further contribute to the development of the tourism sector to become a sustainable economic resource.”
Organising the trip was part of BTEA’s long-term strategy to further develop the Kingdom’s tourism sector on a regional and international level under the slogan of Ours.Yours. which contributes towards the Kingdom’s economy and 2030 Economic Vision.