The partnership will showcase Dubai Airports’ efforts to make Dubai International a destination in its own right, while also promoting the depth on offer at Dubai Parks and Resorts, to the over 88 million passengers travelling through the airport annually.

Dubai Parks and Resorts will engage and delight airport passengers by providing branded family zones and dedicated retail locations selling its products, while enticing them to experience the full offer by conducting direct marketing and immersive advertising.

“We believe our presence at the world’s busiest international airport will drive maximum engagement and recognition amongst the estimated 88 million passengers travelling through the airport,” said Mohamed Almulla, CEO, DXB Entertainments. “Our dedicated media solutions and immersive concepts will be strategically positioned throughout Dubai International passenger concourses, adding an element of surprise and entertainment.”