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Tamer Refaat has been appointed as the new director of sales and marketing at Bab Al Qasr, where he will be responsible for overseeing the development and implementation of the hotel’s sales and marketing strategies.

With 15 years of experience, Refaat previously worked as assistant director of sales at Raffles Dubai, director of sales at Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, and from 2015, served as director of business development at Park Rotana.

His new responsibilities will also include the development of a comprehensive business plan to drive growth, increase sales and exceed profit goals.