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UNWTO estimates that Kenya’s sports tourism sector will grow around 14 percent by 2020 UNWTO estimates that Kenya’s sports tourism sector will grow around 14 percent by 2020

Kenya Sports Tourism on the Rise

The growing trend of sports fans forgoing couch spectatorship to watching games live at the actual events has made Kenya an up-and-coming sports tourism destination, according to tour operator, Sense of Africa.

“Sports tourism into Kenya has been on the rise over recent times,” said Michael Njogu, deputy managing director, Sense of Africa, East Africa. “Kenya is well-known for its long-distance athletes, who bring home trophies from all over the world. Many of them are from a high-altitude region in western Kenya, which attracts athletes and enthusiasts globally.”

According to Njogu, Standard Chartered Nairobi Marathon is an important annual event, while Kenya also hosts the annual Safari Sevens, a premier rugby event; and Kenya Open, part of the European Golf challenge.

Kenya is home to over 40 golf courses, and already has eight that have hosted major tournaments and are considered to be of an international standard.