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The agreement was signed by Pololikashvili and Josep  Bartomeu, president, FC Barcelona The agreement was signed by Pololikashvili and Josep Bartomeu, president, FC Barcelona

UNWTO and FC Barcelona to Cooperate on Joint Projects

World Tourism Organization (UNWTO) and LaLiga giants FC Barcelona signed an agreement on April 08, opening the path to collaboration between the two organisations concerning the areas of tourism and sports.

The agreement sets the framework for both entities to define areas of common interest which will allow the definition of joint projects.

“The relationship between tourism and sports is very significant and we are very pleased to begin this important collaboration,” noted Zurab Pololikashvili, secretary general, UNWTO. “I am sure that this agreement will open up new opportunities to maximise the joint contribution of tourism and sport to socioeconomic development and the competitiveness of destinations.”

The signing of the agreement coincided with the appointment of FC Barcelona’s star player, Lionel Messi, as a UNWTO Ambassador for Responsible Tourism.