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French golfers scored highest across several categories, with 65 percent stating that having non-golf activities nearby was one of the most important factors French golfers scored highest across several categories, with 65 percent stating that having non-golf activities nearby was one of the most important factors

IGTM: Non-Golf Activities Essential During Golf Breaks

A new study has revealed the importance of spa, leisure and other non-golf activities, European golfers now consider influential when booking a golf holiday.

The report, produced for International Golf Travel Market (IGTM) by their official research partner SPORTS MARKETING SURVEYS, is based on responses from more than 9,500 core golfers across Europe’s four largest golf markets, the UK, France, Germany and Sweden.

The study showed that UK (74 percent) and Swedish (72 percent) golfers placed the highest value on the proximity to local bars and restaurants when selecting a golf holiday.

German and French golfers were revealed as placing the most importance on having on-site spa facilities when booking a break, with 41 percent and 40 percent respectively.