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In terms of origin, visitors from the EAC, Europe and the rest of Africa generated the highest revenue across all categories In terms of origin, visitors from the EAC, Europe and the rest of Africa generated the highest revenue across all categories

RDB: Rwanda Tourism on Upward Trajectory

The Rwanda Development Board (RDB) recently released its 2017 Annual Report, which saw the country’s tourism sector rake in USD438 million in revenues, up from the USD404 million recorded in 2016.

However, this was slightly short of the projected USD440 million, according to the report.

Rwanda was also ranked Africa’s third leading MICE tourism destination by the International Congress and Convention Association.

Of international arrivals, 88 percent came from other African countries and business travellers generated the highest revenue share.

Revenue generated from the MICE sector over the last decade grew by 180 percent, while the number of delegates visiting Rwanda jumped from 15,000 to 28,300 in the same period.

Business travellers brought in the highest share of overall tourism revenue, at 33 percent, followed by visits, at 29 percent, and holiday travellers at 27 percent.