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Geerte Udo Geerte Udo

New name, New director and New direction for Amsterdam Marketing

Helmed by director Geerte Udo, the new name, amsterdam&partners, reflects the evolving role of the organisation and its current focus on collaborating with partners to improve life, business and travel in the Amsterdam Area.

The new name matches a sharpened strategy and places the emphasis on quality rather than quantity for the Amsterdam Metropolitan Area as a whole.

Geerte Udo, who has started as new director on March 01, has been tasked with achieving a new balance with all partners whilst considering the challenges of the Amsterdam Metropolitan Area.

"Putting residents at the centre of things means guiding all Amsterdammers through the wide, diverse cultural offerings and helping them discover the lesser-known neighbourhoods and places in Amsterdam, in a very concrete way,” said, Udo.