The Seat of Dreams is the only concept of its kind to be found within a UK sporting stadium and represents Manchester United and Marriott Hotels’ commitment to engaging with fans in innovative and inspiring ways.
The new addition to Old Trafford, which will be awarded to fans at random through a complimentary upgrade to their existing match ticket, is Marriott Hotels’ way of giving back to the club’s dedicated supporters. The Seat of Dreams will host four fans at every home game.
The debut of the Seat of Dreams also marks the kick-off of a larger relationship between Manchester United and Marriott Hotels, with the hotel brand becoming the club’s first-ever official hotel partner. Thanks to Marriott Hotels’ extensive global footprint, the partnership will take the elevated fan experience beyond Old Trafford to reach Manchester United fans around the world.